Breastfeeding Backlash?

I don't really have a dog in this fight, but I'm still curious as to how prevalent a potential breastfeeding backlash is in Savannah. From The Case Against Breastfeeding:

"In certain overachieving circles, breast-feeding is no longer a choice—it’s a no-exceptions requirement, the ultimate badge of responsible parenting. Yet the actual health benefits of breast-feeding are surprisingly thin, far thinner than most popular literature indicates. Is breast-feeding right for every family? Or is it this generation’s vacuum cleaner—an instrument of misery that mostly just keeps women down?"

I wonder if most women now feel that breastfeeding is an instrument of misery that's keeping them down? The author traces the rise of formula and from that the creation of the LaLeche League in the late 1950's who rebelled against scientists and formula:

"La Leche League mothers rebelled against the notion of mother as lab assistant, mixing formula for the specimen under her care. Instead, they aimed to “bring mother and baby together again.”

Later, the author characterizes the LaLeche League as veering into anti-science feminism:

"Over time the group adopted a feminist edge. A 1972 publication rallies mothers to have “confidence in themselves and their sisters rather than passively following the advice of licensed professionals.” As one woman wrote in another league publication, “Yes, I want to be liberated! I want to be free! I want to be free to be a woman!”

I see cars in my drop off line with LaLeche League decals and I wonder if moms are using breastfeeding their children as some sort of class signifier like the author notes:

"In my playground set, the urban moms in their tight jeans and oversize sunglasses size each other up using a whole range of signifiers: organic content of snacks, sleekness of stroller, ratio of tasteful wooden toys to plastic. But breast-feeding is the real ticket into the club."

I've waded into this topic before, mainly as breastfeeding relates to autism and I've always been a staunch believer that breastfeeding presents numerous advantages to the child and even to the mother. But is the wheel turning again--ready to throw LaLeche Leaguers and SouthernMamas into a panic that their practice isn't jibing with the latest science?

If science doesn't support breastfeeding as the optimal way to feed infants anymore, maybe that means that eventually breasts will be superfluous on a woman. Like lips on a chicken.

From a man's perspective, that would be really, really sad.